Today's video shows us what happens when a magician enters the world of rail ticket sales! This quirky advert promotes UK online ticketing company Trainline's 'magic tickets' with Britain's Got Talent 2016 winner, magician Richard Jones. The company are backing new plans to erradicate paper tickets altogether and encourage more people to download tickets on their mobiles.Trainline was founded in 1997 and had a rebranding in 2015 to update its services and logo with a greater focus on the modern ways of doing things. The rail company now have 11 million visitors on their websites and apps each month. But what's so magic about these particular tickets? Some commuters on the platform at Manchester station are about to find out...
In an interview with The Telegraph, Clare Gilmartin, CEO of Trainline said: "Customers around the world endure stress buying train tickets. Our mission is to solve that and put all the options into one app, so people can go anywhere they want to with one click... We can be of huge benefit because people take an average of 20 minutes queuing to buy tickets at rail stations"
Allow yourself to be marveled by these #magictickets
This advert emphasises how 1248 tickets can disappear to match the number of mobile ticket enabled stations.
SmartRail World will bring this new video feature to you every Friday! We will present an array of interesting, bizarre and informative videos for your entertainment. If you come across a video that you would like to share on our website then please send your suggestions to email@example.com
Our latest video of the week can be viewed here: Video of the Week: Upgrading a 130 year old underwater rail tunnel.
Click here to explore other ticketing stories on SmartRail World: