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Digital Guide: Using data to enhance rail and metro operational performance.

About the content of our 22nd industry guide - Using data to enhance rail and metro operational performance.

The rail and metro network of today typically now has a combination of physical, virtual and cloud infrastructures supported on a mix of legacy and modern platforms. The digitisation of the industry has accelerated these changes and now offers further huge potential to improve rail and metro operational performance. As part of this change, terabytes of raw data are now being generated comprising everything from mission critical data, to maintenance reports and passenger focussed analytics. Amidst a host of advantages that can be offered to operators by mastering these huge quantities of data include the ability to minimize delays and Putting_Public_Transport_at_the_heart_of_tomorrows_smart_cities_e-book.pngenable efficient incident management, increase capacity utilization, enable intelligent operations, reduce the environmental footprint and develop real-time management of digital and rolling stock assets.

The challenge is being able to access this data, interpret it and make actionable and positive decisions based upon what it says. Rail and metro must focus on the changes that this data brings, which still remains a blind spot for some. Management consulting firm McKinsey calls Big Data; “the next frontier for innovation, competition and productivity.” For rail and metro it can answer questions that were beyond reach in the past and deliver huge value, if harnessed correctly.

To give the industry support in taking advantage of the data revolution, our editorial team are already speaking to senior executives at rail and metro operators around the world for insights into their work with data, and these exclusive features will make up the focus of the guide. But we also have the opportunity to feature a small number contributions from the commercial innovators providing data solutions, products and analysis to metro agencies and rail operators around the world. 

WANT TO FIND OUT MORE? CONTACT US &  SPEAK TO A MEMBER OUR TEAM TODAY


Who reads these guides? 

This guide will be shared with our entire global community, including its 25,000+ members who work for rail companies and metro, rail and transit agencies giving your message a direct link to clients seeking to improve their digital connection with passengers. It will be featured on SmartRail World, the online home of rail and metro innovation for the full duration of 2017. And promoted extensively on our newsletters (sent to 32,000+ readers), across our very popular social media portfolio (18,000+ connections) and shared with our media partners. We guarantee a big audience.


Opportunities still available...

Guide sponsor - position yourself as the market leader, with editorial article (750-1000 words) delivering thought leadership, full page advert, branding on front page and in Editor’s Welcome, plus receiving the details (including full contact information) of the first 200 (opted-in) downloaders of the guide giving your sales team a great start to 2017.  Editorial article also published on SmartRail World. Discount available on further leads. 1 Available.

Guide Partner - with editorial article (750-1000 words), branding and recognition in Editor’s welcome, receiving the details (including full contact information) of the first 200 (opted-in) downloaders. Editorial article also published on SmartRail World. Discount available on further leads. 1 Available.

Editorial Contributor (guide + website) - Feature / Headline Interview / Case Study (750-1000 words) in the digital guide and also published on SmartRail World. 1 of each Available

Editorial Contributor (guide) - Feature / Headline Interview / Case Study (750-1000 words) in the digital guide  1 of each Available 

Advertising partner – an interactive advert with clickable links, so readers can connect straight to your website Full Page (2 available) Half Page (4 available).


Deadline for Content and Adverts: Friday 17th February 2017. Friday 24th February 2017

Publication date: Week commencing Monday 27th February 2017  Monday 6th March 2017

Click here to discuss how you can  become a contributor to 'Using data to enhance rail and  metro operational performance.'

Also... want to learn more about our plans for 2017 ? Then click here to find further ways we can partner with you.

Download the 2017 SmartRail World Prospectus and Editorial Calendar.


MORE? We’d love to have a discussion with you about digital communications and how we can partner & deliver guaranteed return on investment contact us here today.

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