In just two months from launch Metra have already taken more than 1 million rides using mobile tickets on the new Ventra App - equating to $10.6 million in revenue. The one millionth ride was taken on the 19th of January and heralds an early success for the app, launched by the commuter railroad in the Chicago metropolitan area (Metra), Chicago Transit Authority (CTA) and the bus service for the suburbs (PACE).This one-stop mobile app gives transit riders who travel on CTA “L” trains or buses, Pace or Metra commuter trains the ability to plan, manage and pay for their journeys for each of the region’s agencies.
This is an industry first for fully integrated regional transit services, combining visually validated mobile ticketing for Metra with the Ventra account-based open payment system initially deployed to CTA and Pace. Available for download and use on Apple and Android smartphone and table devices since it debuted on 19th of November 2015 the app has been downloaded by more than 250,000 people.
The Ventra App allows customers to pay for rides on all three transit systems – CTA, Metra and Pace covering “Chicagoland” the greater Chicago metropolitan area– from their mobile devices. Developed as an extension of the Cubic-supplied Ventra fare system and utilzing GlobeSherpa's mobile ticketing platform. The app offers customers a wide range of functionality, including Metra mobile tickets, Ventra account management, loading of transit value/passes, account notifications and real-time transit tracker information for CTA, Metra and Pace all in one place. The mobile ticket is stored on your phone, and should be activated when boarding the train and then displayed on your phone’s screen when the conductor checks for tickets.
“We’re extremely happy with the way our customers have adopted mobile ticketing on the Ventra App,” said Metra Executive Director/CEO Don Orseno. “More and more riders every day are discovering that this new app is convenient, handy and very easy to use – and not just for Metra customers, but for CTA and Pace customers as well.”
“Transit customers have been quick to adopt the Ventra app and the response from our customers has been overwhelmingly positive,” said CTA President Dorval R. Carter, Jr. “The Ventra app has made commuting in Chicago easier, and we look forward to developing new features and making updates that improve the ease and convenience that the app provides to customers daily.”
“Customers always respond favorably when we can make public transit more convenient and easier to use, whether it’s through improved service or new technology,” said Pace Executive Director T.J. Ross. “We partnered with CTA and Metra to develop the Ventra App so that customers can buy passes or transit value and manage their account on the go and the response has been outstanding.”
The app has so far been used to buy 221,000 Metra tickets, and those mobile tickets have now been used to pay for 1 million rides. That includes 131,000 one-way tickets, 47,300 10-ride tickets, 20,000 monthly passes, 11,500 weekend passes and the rest special event or reduced fare tickets.
Purchases made in the app were about 44 percent Metra, 56 percent CTA/Pace. The value of purchases made in the app was about 63 percent Metra/37 percent CTA/Pace.
The app has also been used to purchase more than 240,000 fare products for use on CTA and Pace, including 1-, 3-, 7- and 30-day unlimited pass products and includes transactions that added transit value to Ventra accounts of varying dollar amounts.
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