Light rail travellers in San Diego are now able to take advantage of a “first of its kind” free multichannel, video on demand service available on mobile devices, including smartphones, tablets and laptops. Passengers using the San Diego Metropolitan Transit System (MTS) will incur no cost or data usage fees for riders to access movies, television shows, cartoons and other entertainment. This passenger entertainment system known as MTS-TV it will initially be available on all 'Trolleys' as they are know colloquially operating on the Green Line, with rollout on the Blue and Orange Line to be completed by the end of August. The MTS-TV service will be available in the major Trolley stations on all three Trolley lines by the end of September. Each one of the three MTS Trolley Lines services more than one million passengers a month so shouldn’t be short of viewers.
“This first-of-its-kind offering is meant to enhance the experience of our Trolley passengers who rely on us daily to get to their destinations,” said Paul Jablonski, chief executive officer at MTS. “Public transportation plays a vital role in the San Diego region and our goal is to offer new features as services grow.”
The system is provided to MTS by FlashPoints Media Group. (FlashPoints), the developer of the Mass Transit Media Streamer system (marketed as MTS-TV in San Diego). Revenue generated through limited advertising will be shared with MTS.
Cox Communications is participating with both MTS and FlashPoints in this first-to-market trial by donating much of its locally produced video content. “We’re pleased to help enable an easy and convenient way for public transportation users to enjoy video entertainment,” said Dave Bialis, senior vice president and regional manager for Cox California. “As mobile technology grows, we’re continuing to provide innovative solutions for consumers.”
“Our unique technology offering to transit operators provides passengers a free multichannel VOD system and provides the operator a share of the advertising revenue,” said Bob Kulakowski, CEO of FlashPoints. “With the growing number of people riding public transit and the explosive growth in the use of mobile devices we are delighted to offer a high performance Video on Demand system to the transit operators.”
Content highlights include content as diverse as Hollywood Movies, cooking shows, kids cartoons, TEDx Talks and documentaries on history, nature and the paranormal.
Making transit attractive for passengers is a key theme at next month's SmartRail USA Congress & Expo (Charlotte, North Carolina, 28-29th October 2015) with speakers from BART, Amtrak, Capital Corridor Joint Powers Authority, Union Pearson Express and more focussing on this area. It's the only show dedicated to driving innovation in passenger rail in the US. And, the only show of its kind that’s free!
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