Rail and metro passengers are increasingly expecting to enjoy streaming videos, movies and music in addition to accessing the internet whilst on-board. Getting a strong connection through their own smartphones, tablets and laptops can make journeys more enjoyable, boost ridership and increase loyalty. For operators, there’s also the compelling opportunity that the increasing number of passengers using their own devices (BYOD) offers additional revenue generation from paid services and from advertising. However, as with all opportunities, there are also challenges. Before rail and metro operators implement new on-board entertainment and passenger information systems, they must carefully assess the technology building blocks available for possible pitfalls that slow development or can cause operational issues down the road. A main concern is that these systems integrate multiple devices with many based on varying and proprietary technologies. So what can be done to improve this process?
To help SmartRail World readers make the most of the opportunity, we have partnered with Kontron to offer you an exclusive white paper assessment of how to Improve the Passenger Experience and Generate New Revenue Streams with Open Architecture Computing Building Blocks.
A main concern is that these systems integrate multiple devices with many based on varying and proprietary technologies. Proprietary-based systems do not provide the compatibility necessary to facilitate interoperability with other systems in the infrastructure, and limit operators to only using platforms in a specific hardware format making it more difficult to support long life, upgradeable applications. So download this exclusive White Paper to learn:
- Why Open Architecture is the answer
- Going from fragmented to entertainment ready
- Trust from proven experience
- Advantages to improving the passenger experience
- And much more.
For more on Kontron's work in the industry read Keeping rail passengers connected today and tomorrow and SmartRail Speaks: Valentin Scinteie, Transportation Business Development Manager at Kontron.