Thirty subway stations across the Metropolitan Transportation Authority (MTA) have started using new technology to improve its passengers’ journeys and provide more accurate information. A new service which was introduced last month displays real-time subway train arrival times at ‘On the Go’ interactive kiosks in stations. On the Go Travel Station is an innovative, interactive digital communications tool that provides MTA/New York City Transit subway customers with a wealth of valuable information at their finger-tips. Customers can obtain data about their complete trip, from service status, to trip planning, to details about nearby destinations, resulting in an unprecedented amount of information accessible inside the subway system, including major hubs like Grand Central, Union Square and Fulton Street.
"On the Go kiosks are located in some of the system’s busiest stations and is one of the largest transit based digital signage networks in the US, currently providing transit information to more than 1.5 million subway users daily."
This is part of a public-private partnership with the MTA and NYC Transit. Intersection ( @intersection_co ) who is deploying the technology, is a technology and media company looking to redefine the urban experience. Their custom-built Time and Place service will aggregate data from ten unique sources of MTA train and bus arrival information. It prioritises the most relevant information to present to customers on the kiosks’ touchscreen displays.
As part of a public-private partnership with the MTA / NYC Transit, Intersection is deploying its custom-built TAP (Time and Place) service for a new and improved Train Arrival Board on their On the Go kiosks.
Other useful information such as Overall Status of the Service, Real-time train departure, multi-touch maps for Subway, Railroad and Bus as well as neighborhood maps is included. A notable value in the design of the On the Go application has been to consider the passenger with reduced mobility by providing an adapted user experience as well as providing Escalator and Elevator Statuses for the entire MTA network. In order to enhance revenues for the MTA, each of these applications and screens have a complement for advertising and/or institutional messages.
Having separate screen interfaces will allow NYC Transit to evaluate how best to display transit information and engage customers using a digital platform In each screen design, NYC Transit has programmes agency information, including marketing, safety and service change messaging. During major service disruptions, NYC Transit can also take over parts of or the entire screen to provide service change and emergency information.
The Intersection kiosk was developed through an analysis of existing NYC Transit station signage flows and rider behaviour. Leveraging existing rider experience studies, observational studies and interviews, Intersection identified three rider archetypes: locals familiar with every nuance of the system; commuters with regular routes who need extra guidance on familiar paths; and tourists who have little or no prior knowledge of the system. The overall goal for all archetypes was to create a platform that provides the most relevant information in the most efficient way possible while limiting the interaction to one touch as much as possible.
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