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15 speaker insights from Day Two of SmartRail Europe 2016

Posted by Luke Upton on Apr 20, 2016

Resized_Passenger_Terminal_Amsterdam.jpgWe are just about all done here at SmartRail Europe 2016 and what a couple of days it has been here at the fantastic Passenger Terminal (pictured right) in Amsterdam! Packed full of industry leaders explaining, debating and presenting the latest technology developments in the industry plus the most innovative solutions providers showcasing their work in the Expo and of course plenty of networking. There’s been a real focus going beyond need to innovate but the challenges of pace, funding and delivery of projects. And who takes the lead, the operator or the supplier? Or both. Yesterday we offered 15 Speaker insights from Day One, and today we have another fifteen quotes from just some of the many participants here today. For those of you on Twitter also take a look at the hashtag #SmartRail which has again been very busy today and our account @SmartRailWorld for more news and links. And SmartRail Europe will be back in Amsterdam in Spring 2017, so if you’ve missed out this year, we’ll see you then!

“A city is a patchwork quilt of communities – only warm and cosy when joined.” - Cormac Rabbitt, Managing Director, Metro Dublin.

 “There is a need for a common vision for the development of the railway. 10% of road freight transferred to rail freight implies a doubling of the rail freight implies a doubling of the rail freight sector and a reduction of 1,400,000 trucks.” - Bjorn Westerberg, CEO, Association of Swedish Train Operating Companies

“In the short term, we need to coordinate the mobilization of resources to strengthen the railway, in the longer term, the right deployments must be done to ensure robust transport routes.” - Bjorn Westerberg, CEO, Association of Swedish Train Operating Companies.

 “Aligning innovation with business strength creates opportunities for improving performance through connected rail operators and improved asset management and connected passenger services.” - John Marshall, SVP, Sales and Marketing, Lilee Systems.

“It’s about bridging the culture gap between train operators and mobile network operators, each has skills to offer each other.”Pierre Eisenmann, Chief Technical Officer, 21Net.

“We are at the beginning of Big Data, it’s a matter of trapping it storing it and then deciding how to use it.” - John Marshall, SVP, Sales and Marketing, Lilee Systems.

A majority of our delegation think paper ticketing will disappear in the next ten years, when asked by Worldline in their Workshop.

What is the main catalyst for change? Our delegates were asked by Worldline and there wasn’t a huge amount between financial incentive between passenger, ease of journey but most of all the increasing power of personal computing.

“We are thrilled to receive this recognition in partnership with Abellio, with whom we are working side-by-side to trial what they consider an efficient and qualified solution for assisting their passengers arriving at Stansted, en-route from plane to train and their final destination. This demonstrates our goal of understanding customer requirements and delivering a technology solution that meets our customer’s need for enhancing their travelers’ experience.” - Winner of SmartRail Europe Innovation Awards 2016,  Product of the Year,  Roger Crow, Executive Vice President and Managing Director, Cubic Transportation Systems (CTS) Europe.

“NedTrain overhauls over 50,000 components a year, across a variety of 2,300 different types, all of which can be done in-house.” - Bas Wasser, Project Manager, NedTrain.

“Before implementing our new diagnostic system, we’d have times when people would claim the train doors didn’t open at their station and we’d have to pay for a taxi to get them home. Now we can check the system, and if we see the doors have opened, they can get their own taxi” ” – Peter Smyth, Chief Mechanical Engineer, Irish Rail

 “Complete shift in rail company marketing departments, in a move from promotion work to digital and loyalty programmes. Huge increase in budgets and responsibilities as a result.” – Jim Baker, CEO, Xentrans.

“At Virgin Trains we’re always striving for innovative ways to improve our customer experience still further. At London Euston, there is sometimes a huge rush of passengers when the platform for a particular train is announced. Traditional crowd management wouldn’t work so we looked at developing a new solution. This involved modifying and enhancing the departure boards and using SMS messaging to break the flow of passengers into smaller groups. This approach has hugely improved the customer experience when boarding at Euston and we’re delighted to have been recognised by Smart Rail Europe.” -  Paul Corney, Customer Experience Manager London Euston, Virgin Trains on winning the SmartRail Europe Innovation Awards 2016, Project of the Year.

“Complete shift in rail company marketing departments, in a move from promotion work to digital and loyalty programmes. Huge increase in budgets and responsibilities as a result.” – Jim Baker, CEO, Xentrans.

Around 2/3rds of SmartRail Europe attendees said they have an Uber account when asked in the Connected Passenger session. 

Thanks to all our contributors this year, please contact us to talk about SmartRail Europe 2017 as planning starts very soon! 

SmartRail Europe 2016

Topics: IT and WiFi, SmartInterviews

Luke Upton

Written by Luke Upton

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