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Don't Frummage or Snoof! Irish Rail campaign calls out bad commuters.

Posted on Jul 7, 2015

Iarnrod Eireann (Irish Rail) in conjuction with ad agency Publicis Dublin have launched a series of print ads to get people to reflect on their behaviour and to encourage passengers to be more considerate whilst on their trains. Along with inventing some new words (which we think are pretty perfect) they’ve also been using the hashtag #GiveUpYourSeat to reinforce the messaging. See the full set of posters below.


See also: 10 of the best (and most unusual) rail passenger information posters from around the world.


See also: What is manspreading? And why are NYC subway riders being arrested for it?



See also: Irish Rail boosted as passenger numbers grow and apprentices return.

SmartMetro Incoprating the 6th Annual CBTC World Congress

Topics: Passenger Information Systems, quirky, Editor's Choice

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SmartRail World Staff
SmartRail World Staff