“It enables far more meaningful conversations about the risks faced by each organisation as a result.”
Global consultancy giants PwC have responded to the threat of disruption for their clients, by harnessing another emerging technology, virtual reality (VR) to help identify where they may take place. Clients from transport are among the first to put on the googles and be guided through a future city environment to spot 20 potential disruptions and collectively rate their credibility and impact. The disruptions include emerging technologies such as mega-drones, robotics and synthetic biology, as well as non-technology megatrends such as social and climate change. The experience, which is the first known example of VR being used as a storytelling tool for businesses to engage with the future, was built with immersive content studio REWIND.
Jeremy Dalton ( @jeremycdalton ) , VR lead at PwC, said: “VR is a unique medium to tell the story of disruption, allowing our clients to experience the potential impact first-hand and bring their challenges to life in a much more immersive way. It enables far more meaningful conversations about the risks faced by each organisation as a result. This tool demonstrates there is far more to VR than gaming - it’s a technology with huge potential across a whole host of sectors, including professional services, with its power to engage people in a new way.”
REWIND is being used by PwC’s newly launched disruption consulting team, led by partner, Leo Johnson, as part of workshops helping organisations to future-proof their business strategies; “Organisations are facing so many potential disruptions today - not only from technological advances, but from the collision of broader mega-trends, from ageing populations to income inequality.
PwC have a real focus on this area, and their site is a trove of resources. One in particular caught my eye, a report on drone technologies.
“Drone technologies can be used at almost every stage in the transport infrastructure sector, starting from construction and investment monitoring, through maintenance, up to asset inventory. For example, in one construction project supervised by Drone Powered Solutions, the investor had savings of approximately $2.94 million in claims settlement litigation thanks to unparalleled evidence.
Other applications range from the detection and prevention of trespassing, to placement of trench protection to enhancing site safety. For instance, the PwC Drone Powered Solutions team has calculated that the number of life threatening accidents on an average construction site monitored by drones has been decreased by up to 91%.”
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